B2B: Reaching a Business Audience During a Pandemic


A Toronto-based business trade organization needed to attract business participants to its programs during the Covid-19 pandemic.



An integrated social media and digital advertising campaign was designed, developed, and executed. This campaign, including Twitter, Instagram, Facebook and banner ads, targeted businesses that could benefit from the unique programs offered during the pandemic.



The six month online social and digital campaign generated more than 15 million impressions, with more than 35,000 clickthroughs, exceeding expected results.