Stakeholder Relations in a Crowded Marketplace


One of Canada’s largest oil and gas companies needed to break through in the Ontario market, set itself apart from its competitors, and develop relationships with key government and external stakeholders.



I designed and executed a comprehensive stakeholder relations program that connected them with stakeholders and showcased how the company was doing their part in being an environmentally responsible and progressive company.


The campaign took many forms: first, ensuring our messaging was consistent. Then, developing relationships and highlighting the many steps our organization took to do things better and differently than our competitors.



The result was improved working relationships with the communities in which we did business, with key environmental stakeholders, and with key officials in all levels of government.