He has developed and implemented successful public relations, stakeholder relations, marketing and communication plans and strategies, and executed them at one Canada’s largest public relations agencies, and then at some of Canada’s largest organizations, including energy giant Suncor Inc., Capital Power, the Government of Alberta and the Toronto Region Board of Trade. A large part of his work has been in public affairs and government relations representing these corporations and working closely with elected officials and senior civil servants at all levels of government.

Most recently, he has worked as an independent marketing, business strategy and communications consultant in Alberta. He helped the University of Alberta School of Business’s Executive MBA program develop its first successful digital and social media campaign that outperformed expectations and drove awareness, interest and recruitment (sales). He has also helped a number of organizations refine and implement their branding and marketing communication plans and strategies. His particular strengths are in strategy and planning, marketing communications, and messaging and branding.

He has also served as a special assistant to two federal cabinet ministers. In his career, he has worked for or with all three levels of government and has led award-winning marketing, community and public relations campaigns. He earned an MBA from the University of Alberta School of Business, a M.A. in Political Science from McMaster University, and a Certificate in Public Relations from Humber College. He has taught business communications, issues and crisis management at Grant MacEwan University, Red Deer College, Humber College and Ryerson University.